La Gomera. ILOOXS is under the sun of the Canary Islands ready for a new and exciting challenge! After months of great work, the Turin-based company is pleased to present a new technological solution developed for the advertising sector: that in favour of extreme sports competitions. For the first time ever, a vessel participating in the Talisker Atlantic Challenge adopts the innovative invisible solar panels produced by ILOOXS with the support of Solbian.
Customized solar panels integrate inside them (thanks to ILOOXS technology) the sponsors’ brands that support the English team. In this way it is possible to produce the energy for the boat to power the on-board systems and at the same time, use the same photovoltaic surface as space to accommodate logos and brand names. Mark Gibson, responsible for the expedition that is carrying out the rowing ocean crossing, followed by the realization of full custom solar panels alongside ILOOXS and Solbian, to be sure that the appearance of the panels complied with the regulations of the competition.
This proves that the solution offered by ILOOXS opens the door to a new concept of “sustainable advertising“.
Good luck to the Nuts Over The Atlantic team, which is committed to travel more than 3,000 miles of ocean, with the sole force of their arms, with the aim of raising funds in support of “The Movember Foundation”, a global non-profit organization committed to raising public awareness of health risks prevalently male and to promote awareness in this sense, promoting prevention, treatment and healthy lifestyles. ILOOXS is therefore extremely proud to support the Nuts Over The Atlantic team, and it is certain that the innovative technological solution that has been adopted for solar panels, will help them to cross every adversity up to the goal.